01 / Origins
A simple beginning. Strong principles.
My family went through tight periods, but my mother never let hardship define our home. My father taught me biblical principles that I still carry: responsibility, respect and keeping my word. I also learned to listen and observe before acting — without using analysis as an excuse not to move.
02 / 15 years old
The value of work done with my own hands.
My first job was in a small grocery store, handling products, customers and money. Around the same time, after seeing 3D plaster panels on a construction job, I studied the mixture, drying time and production process. I found suppliers, bought moulds and materials, made the panels at home and sold them online to help my mother. A move ended the small business, but not the instinct behind it.
03 / 16 years old
Leaving home also meant learning.
I moved in with relatives in another city and became an administrative apprentice in an industrial environment. Along the way I repaired phones and later worked with swimming-pool hydraulics. A customer noticed my interest in online sales and websites and gave me a Linux-only notebook. As a SENAI instructor, he also introduced me to Java and JavaScript. I did not make the most of that chance then. Today, I remember it as an early lesson: curiosity only becomes skill when it is followed by consistency.
04 / Experiments
The attempts that failed were not wasted.
Dropshipping did not become a business, but it taught me WordPress, websites and platform integrations. Back in industrial work, I moved from production to animal identification, traceability and system records. After marrying and moving to Massaranduba, I opened my own phone-repair business. Every change added a different view of operations, customers and technology.
05 / BRL 58,000
Learning the entire path from offer to delivery.
I later created a lawful training product for phone-repair professionals and generated BRL 58,000 in infoproduct sales. That experience taught me paid media, copywriting, support, landing pages and payment integrations from the inside. It was not a shortcut or a success story without setbacks. It was a practical education in what has to happen before, during and after a sale.
06 / Systems
Marketing opened the door. Systems became the work.
I entered a marketing agency as a copywriter and gradually moved closer to automation and software. Curiosity took the work home with me: I built personal projects, tested workflows and learned n8n, Make, CRM implementations, APIs, official Meta and WhatsApp integrations, AI and product development. Courses helped, but most of my progress came from real problems, logic, repetition and the willingness to rebuild what did not work.